Partida is a China sourcing and import consultancy founded by Alejandro Requena, someone who lives in the country, speaks the language, and walks the factory floors in person.

We created a visual identity built on 出发 (“to set off”), pairing the geometric precision of 出 with the organic warmth of 发, a jade-green system that feels expert and human at once, far from the corporate blues and clichéd reds of the category.